Privacy Policy
Last Updated: January 2026
Cally's Benefit Match ("we," "us," "our," or "Company") operates the website callysbenefitmatch.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and mobile versions.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for our services.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies.
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and site performance monitoring
- Affiliate tracking and commission calculations
- Site improvement and user experience optimization
- Responding to your inquiries
- Compliance with legal obligations
- Marketing and promotional communications (with your consent)
Cookie Policy
Our website uses cookies to enhance your browsing experience. We use the following cookie types:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Used to understand how visitors interact with our site.
- Affiliate Tracking Cookies: Track referrals to betting partners for commission purposes.
- Marketing Cookies: Used for targeted advertising and promotional content.
You may opt out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is placed. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party websites, including betting platforms and affiliate partners such as Betway. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review their privacy policies before providing personal information. We have no control over content, security, or data handling practices of linked websites.
Your Rights
Under UK Data Protection Law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Affiliate tracking data is typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us:
Email: privacy@callysbenefitmatch.co.uk
Website: callysbenefitmatch.co.uk
We will respond to all data subject access requests within 30 days in accordance with UK GDPR requirements.